{"id":12988,"date":"2019-02-06T12:35:00","date_gmt":"2019-02-06T11:35:00","guid":{"rendered":"https:\/\/ggba.swiss\/where-to-play-a-practical-guide-for-running-your-tech-business\/"},"modified":"2023-07-04T13:39:50","modified_gmt":"2023-07-04T11:39:50","slug":"where-to-play-a-practical-guide-for-running-your-tech-business","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/where-to-play-a-practical-guide-for-running-your-tech-business\/","title":{"rendered":"Where to play: a practical guide for running your tech business"},"content":{"rendered":"

The world\u2019s leading researcher in entrepreneurship and EPFL Vice-President for Innovation, Marc Gruber, along with co-author Sharon Tal, have written the book “Where to play”, a practical strategy that guides entrepreneurs, even established ones, through important decision-making in the business landscape.<\/strong><\/h4>\n

Think about Uber \u2013 they are not only a company that exploits the personal transport market but also identified further growth options in flower delivery, food delivery \u2013 and could virtually transport anything, thereby also competing with Fedex and other courier services. But why are this and other companies so good in identifying and exploiting new market opportunities?<\/p>\n

Building on over 15 years of rigorous research and practical experience, the recent book \u201cWhere to Play: 3 Steps for Discovering your Most Valuable Market Opportunities\u201d by Marc Gruber and Sharon Tal provides a compelling answer to this all-important question. It introduces an easy-to-apply framework that helps managers and entrepreneurs in identifying new growth options and exploiting them: the Market Opportunity Navigator<\/em>. In three steps, one can learn how to become an expert in opportunity identification, how to evaluate the identified opportunities, and how to smartly focus on the most promising opportunity\/-ies. The framework\u2019s approach is plug-and-play with other well-known business tools such as the Business Model Canvas, Design Thinking and the Lean Startup approach.<\/p>\n

\u201cWhere to play\u201d is available in English, French and German. More information (including the freely available worksheets and support material) can be found at www.wheretoplay.co<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The world\u2019s leading researcher in entrepreneurship and EPFL Vice-President for Innovation, Marc Gruber, along with co-author Sharon Tal, have written the book “Where to play”, a practical strategy that guides entrepreneurs, even established ones, through important decision-making in the business landscape. Think about Uber \u2013 they are not only a company that exploits the personal […]<\/p>\n","protected":false},"author":3,"featured_media":12989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[839],"tags":[],"class_list":["post-12988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-en"],"acf":[],"yoast_head":"\nWhere to play: a practical guide for running your tech business - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.ggba.swiss\/en\/where-to-play-a-practical-guide-for-running-your-tech-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where to play: a practical guide for running your tech business - Greater Geneva Bern area\" \/>\n<meta property=\"og:description\" content=\"The world\u2019s leading researcher in entrepreneurship and EPFL Vice-President for Innovation, Marc Gruber, along with co-author Sharon Tal, have written the book “Where to play”, a practical strategy that guides entrepreneurs, even established ones, through important decision-making in the business landscape. 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