{"id":14507,"date":"2021-10-06T15:59:05","date_gmt":"2021-10-06T13:59:05","guid":{"rendered":"https:\/\/ggba.swiss\/ma-cher-establishes-european-hq-in-switzerland\/"},"modified":"2023-07-04T13:40:22","modified_gmt":"2023-07-04T11:40:22","slug":"ma-cher-establishes-european-hq-in-switzerland","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/ma-cher-establishes-european-hq-in-switzerland\/","title":{"rendered":"Ma Cher establishes European HQ in Switzerland"},"content":{"rendered":"\n<p>A certified B Corp since 2014, <a href=\"https:\/\/macher.com\/\" target=\"_blank\" rel=\"noopener\">Ma Cher<\/a> partners with brands to design and manufacture products in ways that are more sustainable, less wasteful, and more purpose driven. To express it with their own witty tagline, they \u201cmake better things to make things better\u201d, both for their clients \u2013 which operate in the fashion, beauty, e-commerce and travel industries \u2013 and the world. Already present in Australia, the United Kingdom and the United States, Ma Cher has recently selected the Swiss canton of Vaud as the destination for its European headquarters.<\/p>\n<h4>Unparalleled quality of life and talent pool<\/h4>\n<p>Ma Cher was \u201clured to Switzerland by the fresh mountain air, excellent transport links, and a host of existing clients\u201d, as indicated in a <a href=\"https:\/\/macher.com\/ma-cher-opens-european-hq-in-switzerland\/\" target=\"_blank\" rel=\"noopener\">press release<\/a>. \u201cPretty much everyone here has heard about the B Corp movement. There\u2019s real potential for greater collaboration, where businesses like ours can learn and spur others to do even more. There are a lot of brilliant minds here helping to find answers to crucial climate challenges. That is an exciting prospect for us,\u201d said Ma Cher\u2019s President, Derek Hydon, who is relocating to the canton of Vaud.<\/p>\n<h4>A red carpet welcome<\/h4>\n<p>Ma Cher has benefitted from the support of <a href=\"https:\/\/www.s-ge.com\/en\/sbh\" target=\"_blank\" rel=\"noopener\">S-GE<\/a>, <a href=\"https:\/\/ggba.swiss\/en\/the-agency\/\" target=\"_blank\" rel=\"noopener\">GGBa<\/a> and <a href=\"https:\/\/www.innovaud.ch\/en\" target=\"_blank\" rel=\"noopener\">Innovaud<\/a> throughout its investment journey. \u201cWhen we first considered opening up a branch in Switzerland, we were afraid it would be complicated and involve costly lawyers, but during our initial contact with GGBa, they spelled out a clear roadmap for us and explained how it all works,\u201d Hydon said in an <a href=\"https:\/\/www.innovaud.ch\/en\/general\/news\/2021\/ma-cher-a-certified-b-corp-sets-the-example-for-profit-with-a-purpose\" target=\"_blank\" rel=\"noopener\">interview with Innovaud<\/a>. \u201cNext, we got in touch with Innovaud, whose team has been remarkable. The level and scope of their guidance has been essential in getting us oriented. I\u2019m a very detail-minded person, and Innovaud replied to my concerns at every step of the way. In the end we found that creating a business in Switzerland can actually be an easy thing to do, if you have the right support and intentions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLured by mountains and incredible pool of Swiss talent\u201d, sustainability-driven creative branding company Ma Cher has recently opened its European head office in the French-speaking canton of Vaud.<\/p>\n","protected":false},"author":3,"featured_media":14508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[837],"tags":[918,899],"class_list":["post-14507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headquarter","tag-investment","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ma Cher establishes European HQ in Switzerland - 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