{"id":16040,"date":"2023-06-05T09:53:34","date_gmt":"2023-06-05T07:53:34","guid":{"rendered":"https:\/\/ggba.swiss\/impossible-materials-to-enter-market-with-sustainable-cellulose-based-pigments\/"},"modified":"2023-07-04T13:40:53","modified_gmt":"2023-07-04T11:40:53","slug":"impossible-materials-to-enter-market-with-sustainable-cellulose-based-pigments","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/impossible-materials-to-enter-market-with-sustainable-cellulose-based-pigments\/","title":{"rendered":"Impossible Materials to enter market with sustainable cellulose-based pigments"},"content":{"rendered":"\n

Impossible Materials<\/a>\u2019 success comes in the wake of a sweeping EU-wide ban on the use of titanium dioxide (TiO2), a popular white pigment found in various products, in foodstuffs. The ban, instituted in response to potential health risks due to the long-term accumulation of TiO2 in the body and the environmental impact of titanium mining, has placed pressure on industries, particularly those sensitive to health concerns, to find sustainable alternatives.<\/p>\n

Founded in 2022 as a collaborative spin-out of the University of Cambridge and the University of Fribourg<\/a>, Impossible Materials has taken on this challenge head-on. The start-up has been pioneering the development of unique, high-performance ingredients that could revolutionize a wide range of industries.<\/p>\n

Impossible Materials’ first product offers a sustainable substitute to TiO2, using cellulose to mimic the structure of the bright white exoskeletal scales of the Cyphochilus beetle. Cellulose is a widely available, biocompatible component that’s easy to process. This innovation could pave the way for a safer and superior-performing white pigment, addressing the global demand for a sustainable alternative to TiO2, which currently stands at a potential market worth of USD 16 billion.<\/p>\n

Impossible Materials will invest the CHF 150,000 awarded by Venture Kick<\/a> to expedite the launch of their cellulose white pigment solution in the food market. This will include obtaining regulatory approval and furthering business development in the sector.<\/p>\n

Under the leadership of Dr Lukas Schertel, CEO of Impossible Materials, and with support from industry experts such as Prof. Dr Silvia Vignolini, Oliver Polcher, and Wadood Hamad, the start-up is well-positioned to forge ahead with its pioneering products.<\/p>\n

Commenting on their recent success, Dr Schertel noted, \u201cThe Venture Kick program has drastically accelerated our growth by giving us access to a unique startup environment in Switzerland with high-value advisors, investors, and commercial contacts. The funding and network we have been accessing through Venture Kick is a major part of our recent success and we look forward to continuing this journey together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Impossible Materials, an innovative Fribourg-based start-up, has raised CHF 150,000 to propel itself into developing sustainable, cellulose-based materials for a wide range of industrially produced products.<\/p>\n","protected":false},"author":3,"featured_media":16041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[832],"tags":[894,928,958],"class_list":["post-16040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrifood","tag-financing","tag-food-beverages","tag-foodtech"],"acf":[],"yoast_head":"\nImpossible Materials to enter market with sustainable cellulose-based pigments - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.ggba.swiss\/en\/impossible-materials-to-enter-market-with-sustainable-cellulose-based-pigments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impossible Materials to enter market with sustainable cellulose-based pigments - 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