{"id":19629,"date":"2023-08-22T14:47:19","date_gmt":"2023-08-22T12:47:19","guid":{"rendered":"https:\/\/ggba.swiss\/?p=19629"},"modified":"2023-08-22T15:25:48","modified_gmt":"2023-08-22T13:25:48","slug":"click-analytic-secures-usd-600000-to-reinvent-influencer-marketing","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/click-analytic-secures-usd-600000-to-reinvent-influencer-marketing\/","title":{"rendered":"Click Analytic secures USD 600,000 to rethink influencer marketing"},"content":{"rendered":"\n<p>The influencer marketing industry, currently valued at USD 104 billion, sees 93% of marketers working with creators in 2023. However, many smaller e-commerce companies miss out on these opportunities due to constrained budgets and pricey tools. <a href=\"https:\/\/www.clickanalytic.com\/\">Click Analytic<\/a> emerges with a solution for these businesses, providing direct access to first-party data, ensuring authenticity and affordability.<\/p>\n\n\n\n<p>Paul Boulet, founder of Click Analytic, boasts a rich history with the creator economy. After obtaining his Master&#8217;s Degree in Sports Marketing from Columbia University, Boulet plunged into talent management, working closely with sports influencers. This dual exposure, as both an agent for micro-influencers and a consultant for international DTC brands, equipped him with invaluable insights. He identified a gaping need in the market &#8211; a more efficient and automated influencer marketing process.<\/p>\n\n\n\n<p>Recognizing the labor-intensive process of influencer campaigns, often requiring over 15 emails per creator and countless hours in content tracking, Boulet envisioned Click Analytic. With the collaborative genius of co-founders Nathan, Jules, and Nick, the company unveiled its beta version in early 2021. Evolving from its beta, Click Analytic soon introduced V1 later the same year, boasting a groundbreaking influencer discovery tool that aggregates over 250 million profiles across platforms like Instagram, TikTok, and YouTube.<\/p>\n\n\n\n<p>After a self-funded initial phase, Click Analytic&#8217;s client base surged, witnessing a 180% growth in Monthly Recurring Revenue (MRR) within a year. Come 2022, with an aspiration to scale and amplify its global outreach, the team leaned on the mentorship of their incubator, <a href=\"https:\/\/www.fongit.ch\/\">Fongit<\/a>. This culminated in a pitch at SICTIC, Switzerland&#8217;s premier business angel club, and a successful funding round, further fueled by direct investments from existing clients.<\/p>\n\n\n\n<p>Leveraging this fresh infusion of capital, Click Analytic is on a determined trajectory. The start-up aims to redefine the influencer marketing landscape, offering an integrated platform for DTC SMEs. By automating and simplifying influencer campaigns, the tool will enable businesses to seamlessly integrate e-commerce stats with creator-driven results, fostering more impactful outcomes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geneva-based start-up Click Analytic announced a successful close to its pre-seed funding round, raising USD 600,000 from a mix of business angels, institutional investors, and industry experts.<\/p>\n","protected":false},"author":6,"featured_media":19630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[839],"tags":[980,894,974,932,887,901],"class_list":["post-19629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-en","tag-big-data-en","tag-financing","tag-ict","tag-services","tag-software","tag-technology-park"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Click Analytic secures USD 600K to rethink influencer marketing<\/title>\n<meta name=\"description\" content=\"Click Analytic announced a successful close to its pre-seed funding round, raising USD 600,000 from a mix of investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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