{"id":30015,"date":"2025-01-13T09:55:28","date_gmt":"2025-01-13T08:55:28","guid":{"rendered":"https:\/\/ggba.swiss\/?p=30015"},"modified":"2025-01-13T09:55:29","modified_gmt":"2025-01-13T08:55:29","slug":"fribourgs-neuria-prepares-to-launch-its-brain-recalibration-platform","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/fribourgs-neuria-prepares-to-launch-its-brain-recalibration-platform\/","title":{"rendered":"Fribourg&#8217;s Neuria prepares to launch its brain recalibration platform"},"content":{"rendered":"\n<p>Over two billion adults worldwide struggle with obesity and related chronic diseases, and traditional weight-loss interventions fail 80% of the time. <a href=\"https:\/\/www.neuria.ch\/en\/homepage\/\">Neuria<\/a>, founded at the University of Fribourg and operating out of <a href=\"https:\/\/bluefactory.ch\/en\/home\/\">bluefactory<\/a> in Fribourg and <a href=\"https:\/\/www.biopole.ch\/\">Biop\u00f4le<\/a> in Lausanne, offers a unique solution through its brain recalibration platform. The platform, rooted in a decade of neuroscience research, targets food cravings and overeating behaviors by altering implicit brain processes. Delivered via smartphone video games, the solution integrates science with gamified design, ensuring sustainable, effort-free behavioral change.<\/p>\n\n\n\n<p>Building on previous successes\u2014including being awarded the <a href=\"https:\/\/ggba.swiss\/en\/comet-neuria-and-pmf-system-win-the-fribourg-innovation-award\/\">Start-up Prize at the Fribourg Innovation Award 2022<\/a>\u2014Neuria\u2019s platform has already demonstrated efficacy in reducing sugar consumption and cravings. With the support of <a href=\"https:\/\/ggba.swiss\/en\/neuria-enters-vanguard-accelerator-to-gameify-healthier-lifestyles\/\">Vanguard Accelerator and its CHF 150,000 Venture Kick funding<\/a>, the company is finalizing the commercial alpha version of its platform, preparing for imminent rollout.<\/p>\n\n\n\n<p>The global weight-loss app market, valued at CHF 1 billion, presents a significant opportunity for Neuria. Its B2B subscription model, priced at CHF 60 per month, is attracting partnerships with insurers and obesity specialists, contributing to a CHF 52 million sales pipeline. In Switzerland, Neuria is launching pilot projects with insurers such as CSS in the coming weeks, with a public release planned for April. Expansion into the US market will follow shortly thereafter.<\/p>\n\n\n\n<p>Neuria\u2019s leadership team, including CEO MSc Fr\u00e9d\u00e9rik Plourde, CSO Prof. Dr. Lucas Spierer, and CTO MSc Dan Bourquin, is working on a CHF 3 million financing round to fuel its growth. In addition to its core platform, the company is collaborating with the Swiss government on a smoking prevention program, further underscoring its commitment to reshaping public health and tackling overconsumption behaviors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fribourg-based digital health start-up Neuria, a spin-off from the University of Fribourg, is set to launch its patented brain recalibration platform in Switzerland and the US.<\/p>\n","protected":false},"author":6,"featured_media":30016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[833],"tags":[930,890,902,887],"class_list":["post-30015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-science","tag-digital-health","tag-healthcare","tag-personalized-medicine","tag-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fribourg&#039;s Neuria prepares to launch its brain recalibration platform<\/title>\n<meta name=\"description\" content=\"Neuria, a spin-off from the University of Fribourg, is set to launch its patented brain recalibration platform in Switzerland and the US.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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