{"id":32837,"date":"2025-04-28T07:00:00","date_gmt":"2025-04-28T05:00:00","guid":{"rendered":"https:\/\/ggba.swiss\/?p=32837"},"modified":"2025-04-28T09:04:39","modified_gmt":"2025-04-28T07:04:39","slug":"boring-is-the-new-sexy-how-switzerlands-stability-is-its-greatest-asset-a-conversation-with-alexandre-edelmann","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/boring-is-the-new-sexy-how-switzerlands-stability-is-its-greatest-asset-a-conversation-with-alexandre-edelmann\/","title":{"rendered":"Boring Is the New Sexy: How Switzerland\u2019s Stability Is Its Greatest Asset (A Conversation with Alexandre Edelmann)"},"content":{"rendered":"\n<p>Presence Switzerland, part of the Federal Department of Foreign Affairs, is tasked with shaping Switzerland\u2019s image abroad, from showcasing cutting-edge technology under the SwissTech label to fostering international trust in moments of global tension. Alexandre offers a rare behind-the-scenes look at how Swiss values like neutrality, collaboration, and precision are turned into global perception.<\/p>\n\n\n\n<p>This episode is available on <a href=\"https:\/\/www.youtube.com\/watch?v=coi_9X0lVgo\">YouTube<\/a> and <a href=\"https:\/\/open.spotify.com\/episode\/7lsuTx1uaiANFZy3DoMvEN?si=nSmFl4C0RaGdVDuH1n4Q9w&amp;context=spotify%3Ashow%3A3oEHA4iaJSBZ5Qu7saxrqC&amp;nd=1&amp;dlsi=e194329f3f8d482b\">Spotify<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Boring Is the New Sexy: How Switzerland\u2019s Stability Is Its Greatest Asset (with Alexandre Edelmann)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/coi_9X0lVgo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; 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