{"id":33903,"date":"2025-06-16T08:13:49","date_gmt":"2025-06-16T06:13:49","guid":{"rendered":"https:\/\/ggba.swiss\/?p=33903"},"modified":"2025-06-16T08:13:50","modified_gmt":"2025-06-16T06:13:50","slug":"how-business-can-regenerate-the-planet-a-conversation-with-andre-hoffmann","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/how-business-can-regenerate-the-planet-a-conversation-with-andre-hoffmann\/","title":{"rendered":"How Business Can Regenerate the Planet (A Conversation with Andr\u00e9 Hoffmann)"},"content":{"rendered":"\n<p>Drawing from his book The New Nature of Business, Andr\u00e9 Hoffmann explains why redefining value, rethinking capitalism, and embracing new accounting systems are key to ensuring a future where businesses thrive with the planet, not at its expense. From the future of MBAs to the role of Switzerland\u2019s direct democracy, this conversation touches on urgent topics like biodiversity, global commons, and why we must act now.<\/p>\n\n\n\n<p>This episode is available on <a href=\"https:\/\/www.youtube.com\/watch?v=AFtG0oPfrfI\">YouTube<\/a> and <a href=\"https:\/\/open.spotify.com\/episode\/01RczXMfx9ls83zaDbSppo?si=dx5QJB54TAm9-1jvwcbjhA\">Spotify<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Business Can Regenerate the Planet (A Conversation with Andr\u00e9 Hoffmann)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AFtG0oPfrfI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" 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