{"id":34238,"date":"2025-07-02T07:00:00","date_gmt":"2025-07-02T05:00:00","guid":{"rendered":"https:\/\/ggba.swiss\/?p=34238"},"modified":"2025-07-01T15:43:44","modified_gmt":"2025-07-01T13:43:44","slug":"preserving-the-spirit-of-the-montreux-jazz-festival-in-a-shifting-industry-a-conversation-with-mathieu-jaton","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/en\/preserving-the-spirit-of-the-montreux-jazz-festival-in-a-shifting-industry-a-conversation-with-mathieu-jaton\/","title":{"rendered":"Preserving the Spirit of the Montreux Jazz Festival in a Shifting Industry (A Conversation with Mathieu Jaton)"},"content":{"rendered":"\n<p>From working alongside Claude Nobs to navigating the digital age and global expansion, Mathieu Jaton shares candid insights into the business of music, the festival\u2019s legendary archives, and why Montreux remains a magical meeting point for artists and audiences alike.<\/p>\n\n\n\n<p>Whether you&#8217;re a music lover, a brand builder, or simply curious how creativity and leadership intersect, this episode will strike the right chord.<\/p>\n\n\n\n<p>This episode is available on <a href=\"https:\/\/www.youtube.com\/@invest-western-switzerland\/videos\">YouTube<\/a> and <a href=\"https:\/\/open.spotify.com\/show\/3oEHA4iaJSBZ5Qu7saxrqC\">Spotify<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Preserving the Spirit of the Montreux Jazz Festival in a Shifting Industry (with Mathieu Jaton)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/K_Jy1H-CIP0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/@invest-western-switzerland\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you preserve a cultural icon while making it thrive in a changing world? 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