{"id":10001,"date":"2021-09-22T09:47:04","date_gmt":"2021-09-22T07:47:04","guid":{"rendered":"https:\/\/ggba.swiss\/la-proptech-genevoise-backbone-leve-usd-55-millions\/"},"modified":"2023-07-04T13:43:42","modified_gmt":"2023-07-04T11:43:42","slug":"la-proptech-genevoise-backbone-leve-usd-55-millions","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/la-proptech-genevoise-backbone-leve-usd-55-millions\/","title":{"rendered":"La PropTech genevoise Backbone l\u00e8ve USD 5,5 millions"},"content":{"rendered":"\n

La demande de visuels immobiliers est en plein essor, repr\u00e9sentant un march\u00e9 mondial de plus de USD 30 milliards, les visuels professionnels devenant un facteur cl\u00e9 de diff\u00e9renciation pour les agents immobiliers. Des visuels de qualit\u00e9 permettent de vendre les propri\u00e9t\u00e9s 32 % plus rapidement et \u00e0 un prix plus \u00e9lev\u00e9.<\/p>\n

En outre, la pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 la transition num\u00e9rique en utilisant divers visuels tels que des visites virtuelles, des photos, des vid\u00e9os, des drones, des rendus et des visuels VR pour attirer leur public en ligne et remplacer les traditionnelles visites sur place.<\/p>\n

Pour faire face \u00e0 cette transition, Backbone<\/a> a choisi une approche tech-first et a d\u00e9velopp\u00e9 une plateforme qui permet aux soci\u00e9t\u00e9s immobili\u00e8res de commander facilement et instantan\u00e9ment tous types de visuels immobiliers. Un agent immobilier peut d\u00e9sormais commander des photos, des vid\u00e9os, des mises en sc\u00e8ne virtuelles, des rendus, des plans d’\u00e9tage, des drones, des visites virtuelles, des montages avanc\u00e9s en quelques secondes partout en Europe et \u00eatre livr\u00e9 dans les 48 heures.<\/p>\n

Apr\u00e8s un premier tour de table de USD 1,9 million l’ann\u00e9e derni\u00e8re, Backbone a lev\u00e9 USD 5,5 millions lors d’un tour de table men\u00e9 par VR Ventures<\/a> avec une participation suppl\u00e9mentaire des investisseurs existants Wingman Ventures<\/a> et ACE & Company<\/a>. EquityPitcher Ventures<\/a> et TX Markets<\/a> ont \u00e9galement particip\u00e9 \u00e0 ce tour de table.<\/p>\n

Construire la premi\u00e8re plateforme europ\u00e9enne de visuels immobiliers depuis Gen\u00e8ve<\/h4>\n

Fond\u00e9e en 2018 \u00e0 Gen\u00e8ve, la start-up s’est rapidement d\u00e9velopp\u00e9e dans toute la r\u00e9gion DACH. Backbone travaille d\u00e9sormais avec des centaines de soci\u00e9t\u00e9s immobili\u00e8res, notamment des entreprises mondiales comme Sotheby’s et CBRE, ainsi que des fonds de pension et des agents immobiliers locaux.<\/p>\n

Ce dernier tour de table servira \u00e0 acc\u00e9l\u00e9rer l’expansion pour couvrir toute l’Europe d’ici \u00e0 la fin de 2022 et \u00e0 d\u00e9velopper l’\u00e9quipe charg\u00e9e des produits et de la technologie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Backbone, un service \u00e0 la demande de visuels immobiliers, a boucl\u00e9 un tour de table de USD 5,5 millions pour d\u00e9velopper sa technologie et soutenir son expansion mondiale.<\/p>\n","protected":false},"author":3,"featured_media":10002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[845],"tags":[1034,1075,1077],"class_list":["post-10001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-digital-transformation-2","tag-services-fr","tag-software-fr"],"acf":[],"yoast_head":"\nLa PropTech genevoise Backbone l\u00e8ve USD 5,5 millions - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ggba.swiss\/fr\/la-proptech-genevoise-backbone-leve-usd-55-millions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La PropTech genevoise Backbone l\u00e8ve USD 5,5 millions - 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