{"id":10113,"date":"2021-11-02T09:08:17","date_gmt":"2021-11-02T08:08:17","guid":{"rendered":"https:\/\/ggba.swiss\/lagritech-basee-sur-la-blockchain-farmer-connect-seduit-le-japon\/"},"modified":"2023-07-04T13:43:44","modified_gmt":"2023-07-04T11:43:44","slug":"lagritech-basee-sur-la-blockchain-farmer-connect-seduit-le-japon","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/lagritech-basee-sur-la-blockchain-farmer-connect-seduit-le-japon\/","title":{"rendered":"L\u2019agritech bas\u00e9e sur la blockchain, Farmer Connect, s\u00e9duit le Japon"},"content":{"rendered":"\n<p>Les solutions de num\u00e9risation de l\u2019agritech <a href=\"https:\/\/www.farmerconnect.com\/\" target=\"_blank\" rel=\"noopener\">Farmer Connect<\/a> sont con\u00e7ues pour am\u00e9liorer la tra\u00e7abilit\u00e9, l\u2019efficacit\u00e9 et la durabilit\u00e9 des cha\u00eenes d\u2019approvisionnement du caf\u00e9 et du cacao au niveau mondial. Elles promeuvent une agriculture \u00e9quitable, inclusive et efficace, des agriculteurs aux consommateurs. Farmer Connect s\u2019appuie sur plusieurs technologies \u00e9mergentes, telles que la blockchain, l\u2019identit\u00e9 auto souveraine et l\u2019intelligence artificielle.<\/p>\n<p>Apr\u00e8s avoir <a href=\"https:\/\/ggba.swiss\/start-up-agritech-genevoise-farmer-connect-leve-usd-9-millions\/\" target=\"_blank\" rel=\"noopener\">lev\u00e9 USD 9 millions de dollars en mars 2021<\/a> dans le cadre d&rsquo;un cycle d&rsquo;investissement de s\u00e9rie A,\u00a0Farmer Connect a continu\u00e9 son d\u00e9veloppement ces derniers mois et a acquis plusieurs clients tels que <a href=\"https:\/\/www.hema.com\/en-gb\" target=\"_blank\" rel=\"noopener\">Hema<\/a>, <a href=\"https:\/\/www.ucc-coffee.co.uk\/\" target=\"_blank\" rel=\"noopener\">UCC<\/a> et <a href=\"https:\/\/www.atlanticgrupa.com\/en\/\" target=\"_blank\" rel=\"noopener\">Atlantic Grupa<\/a> et\u00a0<a href=\"https:\/\/www.moncafeitalien.fr\/grains\/310-cafe-en-grains-segafredo-storia.html\" target=\"_blank\" rel=\"noopener\">Segafredo Massimo Zanetti<\/a>.<\/p>\n<p>Depuis le d\u00e9but de l\u2019ann\u00e9e, la start-up collabore avec cette derni\u00e8re pour son caf\u00e9 Segafredo Storia, une nouvelle gamme de caf\u00e9s durables qui franchit un cap en mati\u00e8re de tra\u00e7abilit\u00e9 entre autres gr\u00e2ce \u00e0 aux solutions et \u00e0 la technologie blockchain de la jeune entreprise.<\/p>\n<p>Parall\u00e8lement, Farmer Connect vient de signer son premier partenariat suisse avec le torr\u00e9facteur lausannois <a href=\"https:\/\/thegoodlifecoffee.com\/fr\" target=\"_blank\" rel=\"noopener\">The Good Life Coffee<\/a>. Gr\u00e2ce \u00e0 sa plateforme, ce caf\u00e9 deviendra le premier caf\u00e9 enti\u00e8rement tra\u00e7able de Suisse.<\/p>\n<h4>D\u00e9veloppement d\u2019une pr\u00e9sence sur le march\u00e9 asiatique<\/h4>\n<p>Farmer Connect se d\u00e9veloppe aussi en Asie en lan\u00e7ant la version japonaise de son application Thank My Farmer, destin\u00e9e au consommateur final qui pourra y trouver des critiques de baristas reconnus ou encore des avis d\u2019influenceurs, ainsi que des concours.<\/p>\n<p>Suite \u00e0 la participation d\u2019<a href=\"https:\/\/www.itochu.co.jp\/en\/news\/press\/2021\/210316.html\" target=\"_blank\" rel=\"noopener\">Itochu<\/a>, principal n\u00e9gociant en mati\u00e8res premi\u00e8res japonais, lors du premier cycle d\u2019investissement de s\u00e9rie A en mars dernier, l\u2019approche disruptive de Farmer Connect a s\u00e9duit le torr\u00e9facteur japonais <a href=\"https:\/\/en.philocoffea.com\/\" target=\"_blank\" rel=\"noopener\">Philocoffea<\/a> fond\u00e9 par le barista vedette Tetsu Kasuya. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmer Connect vient d\u2019annoncer son premier partenariat en Suisse avec le torr\u00e9facteur lausannois The Good Life et se lance officiellement au Japon, un march\u00e9 cl\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":10114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[847],"tags":[1015,1023],"class_list":["post-10113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","tag-agritech-fr","tag-blockchain-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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