{"id":10397,"date":"2022-02-07T08:00:00","date_gmt":"2022-02-07T07:00:00","guid":{"rendered":"https:\/\/ggba.swiss\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/"},"modified":"2023-07-04T13:43:50","modified_gmt":"2023-07-04T11:43:50","slug":"alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/","title":{"rendered":"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces"},"content":{"rendered":"\n<p>Cr\u00e9\u00e9e en 2016, la start-up <a href=\"https:\/\/www.magictomato.ch\/\" target=\"_blank\" rel=\"noopener\">MagicTomato<\/a> permet \u00e0 la population romande d&rsquo;acc\u00e9der facilement \u00e0 des aliments pr\u00e9par\u00e9s par des artisans locaux et propos\u00e9s \u00e0 travers un mod\u00e8le responsable.<\/p>\n<p>Elle offre une gamme compl\u00e8te d&rsquo;aliments frais du jour et de qualit\u00e9 sup\u00e9rieure lesquels sont livr\u00e9s par MagicTomato le jour m\u00eame. Ces aliments sont s\u00e9lectionn\u00e9s pour leurs go\u00fbts authentiques et leurs processus de fabrication artisanaux. Avec un syst\u00e8me en circuits courts, la start-up peut servir ses clients en un temps record tout en \u00e9liminant au maximum le gaspillage d\u2019aliments et d\u2019emballages plastiques.\u00a0<\/p>\n<p>Incub\u00e9e \u00e0 la <a href=\"https:\/\/www.fongit.ch\/\" target=\"_blank\" rel=\"noopener\">Fongit<\/a> depuis 2019 et ayant b\u00e9n\u00e9fici\u00e9 du <a href=\"https:\/\/youtu.be\/8F4fN5_yf6U\" target=\"_blank\" rel=\"noopener\">Fongit Innovation Fund<\/a>, MagicTomato a \u00e9galement re\u00e7u le Prix de l&rsquo;\u00c9thique Suisse en 2019.<\/p>\n<p>Aujourd\u2019hui,\u00a0<a href=\"https:\/\/labelbleu.ch\/\" target=\"_blank\" rel=\"noopener\">Label Bleu<\/a>\u00a0et\u00a0MagicTomato\u00a0collaborent sur le d\u00e9veloppement de la plateforme digitale qui combinera leurs \u00ab\u00a0super-pouvoirs\u00a0\u00bb au service de l\u2019alimentation responsable: le confort de l&rsquo;abonnement sur-mesure de Label Bleu, et le service-clients performant de MagicTomato, avec une livraison qui se fait le jour-m\u00eame.<\/p>\n<h4>Une fusion et un \u00e9largissement de sa couverture nationale<\/h4>\n<p>En 2022, MagicTomato va ouvrir son offre \u00e0 la r\u00e9gion de Neuch\u00e2tel, la Chaux-de-Fonds, Fribourg et Le Gros-de-Vaud afin de r\u00e9pondre \u00e0 la demande croissante de ses clients. Une s\u00e9lection des produits dans la lign\u00e9e de celle de Label Bleu agr\u00e9ment\u00e9e de belles trouvailles sera propos\u00e9e. L\u2019assortiment du site se d\u00e9veloppera au fil des mois et de la collaboration.<\/p>\n<p>Label Bleu continue son activit\u00e9 sans changement jusqu\u2019\u00e0 la mise en ligne de la nouvelle plateforme. Pour leurs clients qui souhaitent b\u00e9n\u00e9ficier d\u2019une livraison express, ils peuvent d\u2019ores et d\u00e9j\u00e0 utiliser. Fort de cette nouvelle, le centre logistique de Cornaux (canton de Neuch\u00e2tel) exploit\u00e9 par Label Bleu et MagicTomato devient un outil de travail green et rayonnant dans toute la r\u00e9gion gr\u00e2ce aux \u00e9quipes en place actuellement.<\/p>\n<p>D\u00e9j\u00e0 active dans le canton de Berne, MagicTomato pr\u00e9pare activement son expansion en Suisse al\u00e9manique.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/lUSlf4owZAE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les deux principaux acteurs romands de l\u2019\u00e9picerie locale en ligne, l\u2019entreprise neuch\u00e2teloise Label Bleu et la genevoise MagicTomato, ont choisi d\u2019unir leurs forces.<\/p>\n","protected":false},"author":3,"featured_media":10398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[847],"tags":[1042,1081],"class_list":["post-10397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agroalimentaire","tag-food-beverages-fr","tag-sustainability-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces - Greater Geneva Bern area<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces - Greater Geneva Bern area\" \/>\n<meta property=\"og:description\" content=\"Les deux principaux acteurs romands de l\u2019\u00e9picerie locale en ligne, l\u2019entreprise neuch\u00e2teloise Label Bleu et la genevoise MagicTomato, ont choisi d\u2019unir leurs forces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/\" \/>\n<meta property=\"og:site_name\" content=\"Greater Geneva Bern area\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T11:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mathieu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"mathieu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/\"},\"author\":{\"name\":\"mathieu\",\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/de091cdfd7d8bce46f9b8b1cf9d868ab\"},\"headline\":\"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces\",\"datePublished\":\"2022-02-07T07:00:00+00:00\",\"dateModified\":\"2023-07-04T11:43:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/\"},\"wordCount\":356,\"image\":{\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg\",\"keywords\":[\"Food &amp; Beverages\",\"Sustainability\"],\"articleSection\":[\"Agro-alimentaire\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/\",\"url\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/\",\"name\":\"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces - Greater Geneva Bern area\",\"isPartOf\":{\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg\",\"datePublished\":\"2022-02-07T07:00:00+00:00\",\"dateModified\":\"2023-07-04T11:43:50+00:00\",\"author\":{\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/de091cdfd7d8bce46f9b8b1cf9d868ab\"},\"breadcrumb\":{\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage\",\"url\":\"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg\",\"contentUrl\":\"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg\",\"width\":630,\"height\":380},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ggba.swiss\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#website\",\"url\":\"https:\/\/staging.ggba.swiss\/en\/\",\"name\":\"Greater Geneva Bern area\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.ggba.swiss\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/de091cdfd7d8bce46f9b8b1cf9d868ab\",\"name\":\"mathieu\",\"url\":\"https:\/\/ggba.swiss\/fr\/author\/mathieu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces - Greater Geneva Bern area","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/","og_locale":"fr_FR","og_type":"article","og_title":"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces - Greater Geneva Bern area","og_description":"Les deux principaux acteurs romands de l\u2019\u00e9picerie locale en ligne, l\u2019entreprise neuch\u00e2teloise Label Bleu et la genevoise MagicTomato, ont choisi d\u2019unir leurs forces.","og_url":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/","og_site_name":"Greater Geneva Bern area","article_published_time":"2022-02-07T07:00:00+00:00","article_modified_time":"2023-07-04T11:43:50+00:00","og_image":[{"width":630,"height":380,"url":"https:\/\/staging.ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg","type":"image\/jpeg"}],"author":"mathieu","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"mathieu","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#article","isPartOf":{"@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/"},"author":{"name":"mathieu","@id":"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/de091cdfd7d8bce46f9b8b1cf9d868ab"},"headline":"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces","datePublished":"2022-02-07T07:00:00+00:00","dateModified":"2023-07-04T11:43:50+00:00","mainEntityOfPage":{"@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/"},"wordCount":356,"image":{"@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage"},"thumbnailUrl":"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg","keywords":["Food &amp; Beverages","Sustainability"],"articleSection":["Agro-alimentaire"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/","url":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/","name":"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces - Greater Geneva Bern area","isPartOf":{"@id":"https:\/\/staging.ggba.swiss\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage"},"image":{"@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage"},"thumbnailUrl":"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg","datePublished":"2022-02-07T07:00:00+00:00","dateModified":"2023-07-04T11:43:50+00:00","author":{"@id":"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/de091cdfd7d8bce46f9b8b1cf9d868ab"},"breadcrumb":{"@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#primaryimage","url":"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg","contentUrl":"https:\/\/ggba.swiss\/app\/uploads\/2023\/06\/MagicTomato-630x380-1-2.jpeg","width":630,"height":380},{"@type":"BreadcrumbList","@id":"https:\/\/ggba.swiss\/fr\/alimentation-responsable-magictomato-et-label-bleu-unissent-leurs-forces\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ggba.swiss\/fr\/"},{"@type":"ListItem","position":2,"name":"Alimentation responsable : MagicTomato et Label Bleu unissent leurs forces"}]},{"@type":"WebSite","@id":"https:\/\/staging.ggba.swiss\/en\/#website","url":"https:\/\/staging.ggba.swiss\/en\/","name":"Greater Geneva Bern area","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.ggba.swiss\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/staging.ggba.swiss\/en\/#\/schema\/person\/de091cdfd7d8bce46f9b8b1cf9d868ab","name":"mathieu","url":"https:\/\/ggba.swiss\/fr\/author\/mathieu\/"}]}},"_links":{"self":[{"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/posts\/10397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/comments?post=10397"}],"version-history":[{"count":1,"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/posts\/10397\/revisions"}],"predecessor-version":[{"id":18083,"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/posts\/10397\/revisions\/18083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/media\/10398"}],"wp:attachment":[{"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/media?parent=10397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/categories?post=10397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ggba.swiss\/fr\/wp-json\/wp\/v2\/tags?post=10397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}