{"id":11130,"date":"2022-11-07T15:34:33","date_gmt":"2022-11-07T14:34:33","guid":{"rendered":"https:\/\/ggba.swiss\/un-nouveau-laboratoire-specialise-dans-lexperience-utilisateur-a-neuchatel\/"},"modified":"2023-07-04T13:44:06","modified_gmt":"2023-07-04T11:44:06","slug":"un-nouveau-laboratoire-specialise-dans-lexperience-utilisateur-a-neuchatel","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/un-nouveau-laboratoire-specialise-dans-lexperience-utilisateur-a-neuchatel\/","title":{"rendered":"Un nouveau laboratoire sp\u00e9cialis\u00e9 dans l\u2019exp\u00e9rience utilisateur \u00e0 Neuch\u00e2tel"},"content":{"rendered":"\n<p>La <a href=\"https:\/\/www.he-arc.ch\/domaine\/ingenierie\/\" target=\"_blank\" rel=\"noopener\">Haute Ecole Arc Ing\u00e9nierie<\/a> a inaugur\u00e9 son <a href=\"https:\/\/www.he-arc.ch\/ingenierie\/ux-lab\/\" target=\"_blank\" rel=\"noopener\">UX-Lab<\/a> sur le campus de Neuch\u00e2tel. Destin\u00e9 tant \u00e0 ses \u00e9tudiants et chercheurs qu\u2019au tissu \u00e9conomique r\u00e9gional, ce laboratoire de recherche en exp\u00e9rience utilisateur a pour objectif de contribuer \u00e0 la conception de produits ou services r\u00e9pondant toujours mieux aux attentes de leurs futurs utilisateurs.<\/p>\n<p>Un UX-Lab (UX = user experience) est un laboratoire de test utilisateur. Au travers de diff\u00e9rents sc\u00e9narios, il permet de r\u00e9v\u00e9ler et d\u2019\u00e9valuer l\u2019exp\u00e9rience d\u00e9coulant d\u2019une interaction entre un produit ou un service et son utilisateur.<\/p>\n<p>Compos\u00e9 d&rsquo;une salle d&rsquo;observation isophonique, avec une vitre sans tain, et d&rsquo;une salle de test \u00e9quip\u00e9e de cam\u00e9ras et de microphones motoris\u00e9s, l&rsquo;UX-Lab permet la mise en \u0153uvre de divers sc\u00e9narios d&rsquo;utilisation, et dispose d&rsquo;\u00e9quipements dans les domaines de l&rsquo;eye tracking, de la r\u00e9alit\u00e9 virtuelle et des capteurs biom\u00e9triques.<\/p>\n<p>Le nouvel UX Lab est g\u00e9r\u00e9 par les ing\u00e9nieurs du groupe de comp\u00e9tences en\u00a0<a href=\"https:\/\/www.he-arc.ch\/ingenierie\/groupes-de-competences\/conception-de-produits-centree-utilisateurs\/\" target=\"_blank\" rel=\"noopener\">Conception de produits centr\u00e9e utilisateurs<\/a>\u00a0de la HE-Arc, dont l\u2019objectif est de concevoir des produits physiques ou num\u00e9riques r\u00e9pondant toujours mieux aux attentes des utilisateurs.<\/p>\n<p>Ces attentes ne sont pas seulement li\u00e9es aux qualit\u00e9s instrumentales du produit (son utilisabilit\u00e9) mais aussi \u00e0 des facteurs plus subjectifs, comme l\u2019esth\u00e9tique ou les valeurs qu\u2019il v\u00e9hicule. In fine, le travail contribue \u00e0 rendre le produit plus attractif pour les futurs clients (se vend mieux), plus intuitif \u00e0 utiliser (moins de co\u00fbts de formation) et moins co\u00fbteux \u00e0 produire (moins de produits \u00ab inadapt\u00e9s \u00bb).<\/p>\n<h4>Un laboratoire ouvert aux institutions et entreprises de la r\u00e9gion<\/h4>\n<p>L\u2019UX Lab est aussi mis \u00e0 la disposition du tissu \u00e9conomique r\u00e9gional. Les entreprises et autres institutions peuvent venir y tester leurs produits ou services sous l\u2019\u0153il des sp\u00e9cialistes de la HE-Arc.<\/p>\n<p>Ceux-ci proposent en effet leurs services soit sous la forme de mandats directs, soit de formations courtes qui permettent ensuite aux entreprises et autres institutions d\u2019effectuer ces tests elles-m\u00eames \u00e0 l\u2019UX-Lab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La HE-Arc a inaugur\u00e9 l\u2019UX-Lab sur son campus de Neuch\u00e2tel, un laboratoire de recherche en exp\u00e9rience utilisateur qui a pour objectif de contribuer \u00e0 la conception de produits ou services r\u00e9pondant toujours mieux aux attentes des utilisateurs.<\/p>\n","protected":false},"author":3,"featured_media":11131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[845],"tags":[1034,1038,1106,1074,1088],"class_list":["post-11130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-digital-transformation-2","tag-education-fr","tag-ict-2","tag-sensors-fr","tag-virtual-reality-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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