{"id":19635,"date":"2023-08-22T14:47:19","date_gmt":"2023-08-22T12:47:19","guid":{"rendered":"https:\/\/ggba.swiss\/click-analytic-secures-usd-600000-to-reinvent-influencer-marketing\/"},"modified":"2023-08-23T10:55:48","modified_gmt":"2023-08-23T08:55:48","slug":"click-analytic-leve-usd-600000-pour-repenser-le-marketing-dinfluence","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/click-analytic-leve-usd-600000-pour-repenser-le-marketing-dinfluence\/","title":{"rendered":"Click Analytic l\u00e8ve USD 600\u2019000 pour repenser le marketing d&rsquo;influence"},"content":{"rendered":"\n<p>L&rsquo;industrie du marketing d&rsquo;influence, actuellement \u00e9valu\u00e9e \u00e0 USD 104 milliards, voit 93 % des marketeurs travailler avec des cr\u00e9ateurs en 2023. Cependant, de nombreuses petites entreprises de commerce \u00e9lectronique passent \u00e0 c\u00f4t\u00e9 de ces opportunit\u00e9s en raison de budgets limit\u00e9s et d&rsquo;outils on\u00e9reux. <a href=\"https:\/\/www.clickanalytic.com\/\">Click Analytic<\/a> \u00e9merge avec une solution pour ces entreprises, fournissant un acc\u00e8s direct aux donn\u00e9es de premi\u00e8re partie, garantissant authenticit\u00e9 et abordabilit\u00e9.<\/p>\n\n\n\n<p>Paul Boulet, fondateur de Click Analytic, poss\u00e8de une riche exp\u00e9rience dans l&rsquo;\u00e9conomie des cr\u00e9ateurs. Apr\u00e8s avoir obtenu son Master en Marketing Sportif de l&rsquo;Universit\u00e9 Columbia, Boulet s&rsquo;est plong\u00e9 dans la gestion des talents, travaillant \u00e9troitement avec des influenceurs sportifs. Cette double exposition, en tant qu&rsquo;agent pour micro-influenceurs et consultant pour des marques DTC (\u00ab&nbsp;direct-to-consumer&nbsp;\u00bb) internationales, lui a fourni des perspectives inestimables. Il a identifi\u00e9 un besoin flagrant sur le march\u00e9 &#8211; un processus de marketing d&rsquo;influence plus efficace et automatis\u00e9.<\/p>\n\n\n\n<p>Reconnaissant le processus laborieux des campagnes d&rsquo;influence, n\u00e9cessitant souvent plus de 15 courriels par cr\u00e9ateur et d&rsquo;innombrables heures de suivi de contenu, Boulet a imagin\u00e9 Click Analytic. Avec le g\u00e9nie collaboratif des co-fondateurs Nathan, Jules et Nick, la soci\u00e9t\u00e9 a d\u00e9voil\u00e9 sa version b\u00eata d\u00e9but 2021. \u00c9voluant de sa version b\u00eata, Click Analytic a rapidement introduit la V1 plus tard la m\u00eame ann\u00e9e, offrant un outil de d\u00e9couverte d&rsquo;influenceurs r\u00e9volutionnaire qui agr\u00e8ge plus de 250 millions de profils sur des plateformes comme Instagram, TikTok et YouTube.<\/p>\n\n\n\n<p>Apr\u00e8s une phase initiale autofinanc\u00e9e, la client\u00e8le de Click Analytic a explos\u00e9, avec une croissance de 180% du revenu r\u00e9current mensuel (MRR) en un an. En 2022, avec l&rsquo;aspiration de s&rsquo;\u00e9tendre et d&rsquo;amplifier sa port\u00e9e internationale, l&rsquo;\u00e9quipe s&rsquo;est appuy\u00e9e sur le mentorat de leur incubateur, la <a href=\"https:\/\/www.fongit.ch\/fr\">Fongit<\/a>. Cela a culmin\u00e9 avec une pr\u00e9sentation au SICTIC, le premier club de business angels de Suisse, et un tour de financement r\u00e9ussi, aliment\u00e9 en outre par des investissements directs de clients existants.<\/p>\n\n\n\n<p>Tirant parti de cette nouvelle injection de capital, Click Analytic est sur la voie de la croissance. La start-up vise \u00e0 red\u00e9finir le paysage du marketing d&rsquo;influence, offrant une plateforme int\u00e9gr\u00e9e pour les PME DTC. En automatisant et en simplifiant les campagnes d&rsquo;influence, l&rsquo;outil permettra aux entreprises d&rsquo;int\u00e9grer facilement les statistiques de commerce \u00e9lectronique avec les r\u00e9sultats impuls\u00e9s par les cr\u00e9ateurs, favorisant des r\u00e9sultats plus impactants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La start-up genevoise Click Analytic a annonc\u00e9 la cl\u00f4ture r\u00e9ussie de son tour de financement pr\u00e9liminaire, levant USD 600\u2019000 aupr\u00e8s d&rsquo;un m\u00e9lange de business angels, d&rsquo;investisseurs institutionnels et d&rsquo;experts du secteur.<\/p>\n","protected":false},"author":6,"featured_media":19631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[845],"tags":[1183,1148,1153,1190,1157,1168],"class_list":["post-19635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-big-data-en-fr","tag-financing-fr-2","tag-ict-fr","tag-services-fr-2","tag-software-fr-2","tag-technology-park-fr-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Click Analytic l\u00e8ve $600K pour repenser le marketing d&#039;influence<\/title>\n<meta name=\"description\" content=\"Click Analytic cl\u00f4tur\u00e9 son tour de financement de pr\u00e9-amor\u00e7age, qui lui a permis de lever USD 600&#039;000 aupr\u00e8s d&#039;un 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