{"id":21954,"date":"2024-01-15T10:02:02","date_gmt":"2024-01-15T09:02:02","guid":{"rendered":"https:\/\/ggba.swiss\/loreal-acquires-bernese-start-up-gjosa-to-advance-sustainability-in-the-beauty-industry\/"},"modified":"2024-01-15T10:06:53","modified_gmt":"2024-01-15T09:06:53","slug":"loreal-rachete-gjosa-pour-innover-durablement-dans-lindustrie-de-la-beaute","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/loreal-rachete-gjosa-pour-innover-durablement-dans-lindustrie-de-la-beaute\/","title":{"rendered":"L’Or\u00e9al rach\u00e8te Gjosa pour innover durablement dans l’industrie de la beaut\u00e9"},"content":{"rendered":"\n

Cette acquisition strat\u00e9gique fait suite \u00e0 l’investissement minoritaire de L’Or\u00e9al dans Gjosa<\/a> en 2021 par l’interm\u00e9diaire de son fonds de capital-risque, BOLD. Cette op\u00e9ration renforce consid\u00e9rablement l’engagement de L’Or\u00e9al en mati\u00e8re de gestion durable de l’eau, conform\u00e9ment \u00e0 ses initiatives \u00ab L’Or\u00e9al for the Future \u00bb (L’Or\u00e9al pour l’avenir).<\/p>\n\n\n\n

Gjosa a jou\u00e9 un r\u00f4le d\u00e9terminant dans le d\u00e9veloppement de L’Or\u00e9al Professionnel Water Saver<\/a>, une pomme de douche professionnelle qui a \u00e9t\u00e9 class\u00e9e parmi les \u00ab 100 meilleures inventions de l’ann\u00e9e \u00bb par le magazine TIME en 2021. Cette technologie innovante permet aux salons de coiffure de r\u00e9duire consid\u00e9rablement la consommation d’eau, jusqu’\u00e0 69 %, tout en maintenant une exp\u00e9rience de lavage des cheveux optimale. Depuis son introduction en 2023, le Water Saver a \u00e9t\u00e9 mis en \u0153uvre dans plus de 10\u2019000 salons professionnels en Europe et au Moyen-Orient, ce qui a permis de r\u00e9aliser des \u00e9conomies d’eau substantielles.<\/p>\n\n\n\n

Cette acquisition t\u00e9moigne non seulement de la volont\u00e9 de L’Or\u00e9al d’agir en faveur du d\u00e9veloppement durable, mais aussi de sa volont\u00e9 d’int\u00e9grer des technologies de pointe dans les soins de beaut\u00e9. Nicolas Hieronimus, PDG de L’Or\u00e9al Groupe, souligne que l’acquisition de Gjosa renforcera la capacit\u00e9 de l’entreprise \u00e0 int\u00e9grer le d\u00e9veloppement durable dans ses produits et services. La collaboration vise \u00e0 d\u00e9velopper des solutions de beaut\u00e9 durables moins gourmandes en ressources et \u00e0 les introduire dans l’\u00e9cosyst\u00e8me de la beaut\u00e9 au sens large.<\/p>\n\n\n\n

Apporter des innovations transformatrices et durables \u00e0 l’industrie de la beaut\u00e9<\/h4>\n\n\n\n

Barbara Lavernos, directrice g\u00e9n\u00e9rale adjointe de L’Or\u00e9al, souligne l’urgence de cette mission \u00e0 la lumi\u00e8re de la crise mondiale de l’eau qui ne cesse de s’aggraver. D’ici 2030, pr\u00e8s de 60 % de la population mondiale devrait \u00eatre confront\u00e9e au stress hydrique. La combinaison du leadership de L’Or\u00e9al sur le march\u00e9 de la beaut\u00e9 et de l’expertise de Gjosa dans les technologies de conservation de l’eau est pr\u00eate \u00e0 transformer l’industrie de la beaut\u00e9 gr\u00e2ce \u00e0 des innovations durables dans le domaine de la technologie de la beaut\u00e9.<\/p>\n\n\n\n

Les fondateurs de Gjosa ont exprim\u00e9 leur enthousiasme pour cette nouvelle \u00e8re avec L’Or\u00e9al. Ils pr\u00e9voient que ce partenariat conduira au d\u00e9veloppement de nouvelles applications et de nouveaux march\u00e9s pour leur technologie. Laurent Manca, CEO de Gjosa, a \u00e9galement soulign\u00e9 le potentiel de cette collaboration \u00e0 apporter des innovations transformatrices et durables \u00e0 l’industrie de la beaut\u00e9. Sous r\u00e9serve des conditions pr\u00e9alables habituelles, la finalisation de l’acquisition est attendue dans les prochaines semaines, marquant une \u00e9tape importante vers des pratiques de beaut\u00e9 durables \u00e0 l’\u00e9chelle mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’Or\u00e9al, leader mondial de la beaut\u00e9 et des cosm\u00e9tiques, a officiellement acquis Gjosa, une start-up bas\u00e9e \u00e0 Bienne, connue pour sa technologie pionni\u00e8re de fractionnement de l’eau.<\/p>\n","protected":false},"author":6,"featured_media":21950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[845],"tags":[1144,1154,1139],"class_list":["post-21954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-cosmetics-fr-2","tag-investment-fr-2","tag-sustainability-fr-2"],"acf":[],"yoast_head":"\nL'Or\u00e9al rach\u00e8te Gjosa pour innover dans l'industrie de la beaut\u00e9<\/title>\n<meta name=\"description\" content=\"L'Or\u00e9al a officiellement acquis Gjosa, une start-up bas\u00e9e \u00e0 Bienne, connue pour sa technologie pionni\u00e8re de 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