{"id":32788,"date":"2025-04-14T08:59:36","date_gmt":"2025-04-14T06:59:36","guid":{"rendered":"https:\/\/ggba.swiss\/toblerone-strengthens-its-swiss-roots-with-chf-65-million-investment-in-bern\/"},"modified":"2025-04-14T09:01:35","modified_gmt":"2025-04-14T07:01:35","slug":"toblerone-renforce-ses-racines-suisses-avec-un-investissement-de-chf-65-millions-a-berne","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/toblerone-renforce-ses-racines-suisses-avec-un-investissement-de-chf-65-millions-a-berne\/","title":{"rendered":"Toblerone renforce ses racines suisses avec un investissement de CHF 65 millions \u00e0 Berne"},"content":{"rendered":"\n<p>Fond\u00e9e en 1908 dans la capitale suisse, <a href=\"https:\/\/www.mondelezinternational.com\/our-brands\/toblerone\/\">la marque Toblerone<\/a> est l&rsquo;une des plus embl\u00e9matiques au monde, reconnue pour sa forme triangulaire unique et sa recette de nougat au miel et aux amandes. Aujourd&rsquo;hui, environ 90% de tous les produits Toblerone vendus \u00e0 l&rsquo;international sont encore fabriqu\u00e9s \u00e0 Berne, ce qui renforce le r\u00f4le de la ville en tant que c\u0153ur historique et op\u00e9rationnel de la marque.<\/p>\n\n\n\n<p>L&rsquo;investissement pr\u00e9vu comprendra l&rsquo;installation d&rsquo;une nouvelle ligne de production ultramoderne qui devrait \u00eatre op\u00e9rationnelle d&rsquo;ici l&rsquo;automne 2025. Cette modernisation vise \u00e0 r\u00e9pondre \u00e0 la demande mondiale croissante de chocolat haut de gamme, tout en modernisant l&rsquo;infrastructure, la logistique et les capacit\u00e9s de production de chocolat et de nougat de l&rsquo;usine.<\/p>\n\n\n\n<p>Cette initiative s&rsquo;inscrit dans l&rsquo;ambition plus large de <a href=\"https:\/\/www.mondelezinternational.com\/\">Mondel\u0113z International<\/a> de devenir le leader mondial du chocolat d&rsquo;ici 2030. Toblerone, avec sa position \u00e9tablie dans le commerce de d\u00e9tail mondial et sa popularit\u00e9 croissante sur les march\u00e9s haut de gamme, est un pilier central de cette vision.<\/p>\n\n\n\n<p>L&rsquo;usine de Berne produit actuellement en moyenne quatre millions de produits Toblerone par jour. Les am\u00e9liorations pr\u00e9vues devraient encore accro\u00eetre la capacit\u00e9 de production et consolider l&rsquo;importance strat\u00e9gique du site au sein du r\u00e9seau de fabrication europ\u00e9en de Mondel\u0113z. Il s&rsquo;agit de l&rsquo;un des investissements les plus importants de l&rsquo;entreprise dans le secteur du chocolat dans la r\u00e9gion au cours de la derni\u00e8re d\u00e9cennie.<\/p>\n\n\n\n<p>En hommage \u00e0 l&rsquo;h\u00e9ritage suisse de la marque, les emballages des produits Toblerone fabriqu\u00e9s \u00e0 Berne arboreront bient\u00f4t le drapeau suisse. Cette mesure souligne l&rsquo;engagement de l&rsquo;entreprise envers la ville o\u00f9 tout a commenc\u00e9 et met en avant la valeur de la qualit\u00e9 suisse sur le march\u00e9 mondial du chocolat.<\/p>\n\n\n\n<p>En renfor\u00e7ant son investissement \u00e0 Berne, Mondel\u0113z International s&rsquo;assure que la croissance de Toblerone continue \u00e0 \u00eatre ancr\u00e9e dans le lieu o\u00f9 l&rsquo;histoire a commenc\u00e9 il y a plus d&rsquo;un si\u00e8cle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mondel\u0113z International a annonc\u00e9 un investissement majeur d&rsquo;environ CHF 65 millions dans son usine de fabrication de Toblerone \u00e0 Berne, soulignant le r\u00f4le central de la Suisse dans la strat\u00e9gie mondiale de la marque.<\/p>\n","protected":false},"author":6,"featured_media":32785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1193],"tags":[1166,1145,1184,1154],"class_list":["post-32788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headquarter-fr","tag-food-beverages-fr-2","tag-foodtech-fr-2","tag-infrastructures-fr-2","tag-investment-fr-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toblerone investit CHF 65 millions \u00e0 Berne | GGBa<\/title>\n<meta name=\"description\" content=\"Mondel\u0113z International a annonc\u00e9 un investissement majeur d&#039;environ CHF 65 millions dans son usine de fabrication de Toblerone \u00e0 Berne.\" \/>\n<meta name=\"robots\" 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