{"id":32850,"date":"2025-04-16T11:16:44","date_gmt":"2025-04-16T09:16:44","guid":{"rendered":"https:\/\/ggba.swiss\/wecheer-raises-usd-1-7-million-to-scale-its-ai-powered-platform-for-consumer-goods-brands\/"},"modified":"2025-04-16T11:19:20","modified_gmt":"2025-04-16T09:19:20","slug":"wecheer-leve-usd-17-million-pour-developper-sa-plateforme-dintelligence-artificielle-pour-les-biens-de-consommation","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/wecheer-leve-usd-17-million-pour-developper-sa-plateforme-dintelligence-artificielle-pour-les-biens-de-consommation\/","title":{"rendered":"Wecheer l\u00e8ve USD 1,7 million pour d\u00e9velopper sa plateforme d’intelligence artificielle pour les biens de consommation"},"content":{"rendered":"\n

Fond\u00e9e en 2017 par Karim Choueiri et Aur\u00e8le de Bosset, la soci\u00e9t\u00e9 Wecheer<\/a> transforme la mani\u00e8re dont les marques de produits de grande consommation interagissent avec les clients et les r\u00e9seaux de distribution tiers, en particulier sur les march\u00e9s o\u00f9 les marques ne contr\u00f4lent pas directement le point de vente. Sa plateforme de bout en bout combine des codes QR, des analyses bas\u00e9es sur l’IA et des dispositifs IoT propri\u00e9taires, notamment des d\u00e9capsuleurs intelligents qui d\u00e9tectent la marque, l’heure et le lieu d’utilisation, afin de fournir une visibilit\u00e9 en temps r\u00e9el sur les ventes hors ligne.<\/p>\n\n\n\n

La technologie de Wecheer est d\u00e9j\u00e0 d\u00e9ploy\u00e9e par de grands acteurs mondiaux tels que Coca-Cola, Mars Wrigley, Pepsico, Pernod Ricard et Kellogg’s dans 13 pays. Ses clients utilisent la plateforme pour num\u00e9riser les promotions commerciales, suivre les r\u00e9sultats en temps r\u00e9el et r\u00e9compenser le personnel de premi\u00e8re ligne par le biais de campagnes automatis\u00e9es. Ces solutions ont prouv\u00e9 qu’elles offraient un retour sur investissement significatif, contribuant \u00e0 la croissance de l’entreprise de plus de 40% d’une ann\u00e9e \u00e0 l’autre.<\/p>\n\n\n\n

Avec ce dernier tour de financement, Wecheer pr\u00e9voit d’acc\u00e9l\u00e9rer son expansion, d’am\u00e9liorer encore sa plateforme et d’aider les entreprises de PGC \u00e0 g\u00e9rer plus efficacement leur distribution. L’objectif est de r\u00e9soudre un d\u00e9fi de longue date dans l’industrie : le manque de visibilit\u00e9 et de contr\u00f4le au dernier kilom\u00e8tre du cycle de vente.<\/p>\n\n\n\n

\u00ab Nous sommes enthousiasm\u00e9s par les opportunit\u00e9s que pr\u00e9sente cet investissement \u00bb, a d\u00e9clar\u00e9 le CEO Karim Choueiri. \u00ab Il nous permettra de mettre en \u0153uvre nos plans de croissance et de continuer \u00e0 fournir des solutions de pointe qui donnent aux entreprises de PGC le contr\u00f4le et les informations dont elles ont besoin pour r\u00e9ussir \u00bb, ont d\u00e9clar\u00e9 les fondateurs, Karim Choueiri et Aur\u00e8le de Bosset.<\/p>\n\n\n\n

Les solutions de l’entreprise comblent le foss\u00e9 entre les moments d’achat hors ligne et la connaissance num\u00e9rique, cr\u00e9ant un \u00e9cosyst\u00e8me de PGC plus agile et bas\u00e9 sur les donn\u00e9es. Ce faisant, Wecheer positionne la Suisse occidentale comme une rampe de lancement pour les innovations dans les technologies de consommation connect\u00e9es et le commerce de d\u00e9tail bas\u00e9 sur l’IA.<\/p>\n\n\n\n

Wecheer est actuellement en n\u00e9gociations avanc\u00e9es pour son prochain tour de financement de s\u00e9rie A, car elle vise \u00e0 \u00e9tendre ses activit\u00e9s et \u00e0 accro\u00eetre sa pr\u00e9sence mondiale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bas\u00e9e \u00e0 Lausanne, Wecheer, une entreprise pionni\u00e8re dans la gestion commerciale en temps r\u00e9el pour l’industrie des biens de consommation courante (CPG), a obtenu un financement de pr\u00e9-s\u00e9rie A de USD 1,7 million de la part d’IM Ventures.<\/p>\n","protected":false},"author":6,"featured_media":32847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[845],"tags":[1179,1183,1148,1166,1145,1212,1157],"class_list":["post-32850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-artificial-intelligence-fr-2","tag-big-data-en-fr","tag-financing-fr-2","tag-food-beverages-fr-2","tag-foodtech-fr-2","tag-iot-fr-2","tag-software-fr-2"],"acf":[],"yoast_head":"\nWecheer l\u00e8ve USD 1,7 million | GGBa<\/title>\n<meta name=\"description\" content=\"Wecheer, un 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