{"id":36546,"date":"2025-11-25T10:44:49","date_gmt":"2025-11-25T09:44:49","guid":{"rendered":"https:\/\/ggba.swiss\/springbok-opens-lausanne-office-to-support-swiss-companies-in-scaling-ai-driven-marketing\/"},"modified":"2025-11-25T10:46:34","modified_gmt":"2025-11-25T09:46:34","slug":"springbok-ouvre-un-bureau-a-lausanne-pour-accompagner-les-entreprises-suisses","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/springbok-ouvre-un-bureau-a-lausanne-pour-accompagner-les-entreprises-suisses\/","title":{"rendered":"Springbok ouvre un bureau \u00e0 Lausanne pour accompagner les entreprises suisses"},"content":{"rendered":"\n

L\u2019agence belge de marketing digital et de cr\u00e9ation Springbok<\/a> a ouvert son premier bureau suisse \u00e0 Lausanne, marquant une nouvelle \u00e9tape dans la croissance internationale de l\u2019entreprise. Reconnue pour sa capacit\u00e9 \u00e0 combiner donn\u00e9es, intelligence artificielle et strat\u00e9gie cr\u00e9ative, l\u2019agence entend accompagner les entreprises suisses souhaitant passer de l\u2019exp\u00e9rimentation en IA \u00e0 des r\u00e9sultats concrets et \u00e9volutifs.<\/p>\n\n\n\n

Springbok est pr\u00e9sente en Belgique et aux Pays-Bas et collabore avec de grandes marques europ\u00e9ennes dans les secteurs du retail, de la mobilit\u00e9, des biens de grande consommation et des services. Son approche int\u00e8gre strat\u00e9gie de marque, conception d\u2019exp\u00e9riences clients, marketing de performance et automatisation pilot\u00e9e par l\u2019IA. En s\u2019implantant \u00e0 Lausanne, l\u2019agence souhaite offrir ces comp\u00e9tences directement aux d\u00e9cideurs suisses.<\/p>\n\n\n\n

Denis Libouton a \u00e9t\u00e9 nomm\u00e9 Country Director pour la Suisse. Selon l\u2019entreprise, son arriv\u00e9e intervient \u00e0 un moment cl\u00e9 pour les organisations suisses qui explorent les outils d\u2019IA mais rencontrent souvent des difficult\u00e9s \u00e0 g\u00e9n\u00e9rer un impact mesurable. Dans l\u2019annonce de l\u2019implantation<\/a>, Libouton a relev\u00e9 que de nombreuses marques testent la g\u00e9n\u00e9ration de contenu ou la qualification de leads pilot\u00e9es par l\u2019IA sans obtenir de r\u00e9sultats fiables, soulignant la capacit\u00e9 de Springbok \u00e0 fournir des solutions qui s\u2019\u00e9tendent \u00e0 l\u2019ensemble de l\u2019organisation.<\/p>\n\n\n\n

Soutenir l\u2019adoption de l\u2019IA et la transformation digitale en Suisse<\/h4>\n\n\n\n

La direction de Springbok consid\u00e8re la Suisse occidentale comme un emplacement strat\u00e9gique en raison de la concentration de si\u00e8ges multinationaux, de la force de son \u00e9cosyst\u00e8me d\u2019innovation et de l\u2019int\u00e9r\u00eat croissant pour les technologies digitales avanc\u00e9es. Selon le Chief Growth Officer Tim Wolfs, l\u2019ouverture du bureau lausannois permet de fournir un soutien direct aux entreprises suisses engag\u00e9es dans des projets de transformation digitale et souhaitant d\u00e9ployer l\u2019IA dans les domaines du marketing, de l\u2019exp\u00e9rience client et de la gestion des actifs num\u00e9riques.<\/p>\n\n\n\n

Avec sa nouvelle \u00e9quipe, Springbok se concentrera sur l\u2019am\u00e9lioration de la performance des canaux digitaux, le renforcement de l\u2019engagement client et la mise en \u0153uvre d\u2019outils d\u2019IA g\u00e9n\u00e9rant une valeur op\u00e9rationnelle. L\u2019agence pr\u00e9voit d\u2019\u00e9largir progressivement ses services \u00e0 mesure que la demande augmentera en Suisse.<\/p>\n\n\n\n

Springbok a b\u00e9n\u00e9fici\u00e9 du soutien du Greater Geneva Bern Area (GGBa<\/a>) et d\u2019Innovaud<\/a>, qui ont facilit\u00e9 son implantation \u00e0 Lausanne et ses connexions avec les acteurs cl\u00e9s de l\u2019\u00e9cosyst\u00e8me de Suisse occidentale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Springbok a ouvert son premier bureau en Suisse \u00e0 Lausanne dans le cadre de son expansion internationale dans le marketing digital et pilot\u00e9 par l\u2019IA.<\/p>\n","protected":false},"author":6,"featured_media":36543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1193],"tags":[1179,1154,1190],"class_list":["post-36546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-headquarter-fr","tag-artificial-intelligence-fr-2","tag-investment-fr-2","tag-services-fr-2"],"acf":[],"yoast_head":"\nL'agence digital belge Springbok ouvre un bureau \u00e0 Lausanne<\/title>\n<meta name=\"description\" content=\"Springbok a ouvert son premier bureau en Suisse dans le cadre de son expansion internationale dans le marketing digital et pilot\u00e9 par l\u2019IA.\" \/>\n<meta name=\"robots\" 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