{"id":38486,"date":"2026-04-28T08:00:00","date_gmt":"2026-04-28T06:00:00","guid":{"rendered":"https:\/\/ggba.swiss\/?p=38486"},"modified":"2026-04-22T09:14:58","modified_gmt":"2026-04-22T07:14:58","slug":"il-a-transforme-galenica-reinvente-la-nzz-puis-tout-recommence-a-67-ans-avec-etienne-jornod","status":"publish","type":"post","link":"https:\/\/ggba.swiss\/fr\/il-a-transforme-galenica-reinvente-la-nzz-puis-tout-recommence-a-67-ans-avec-etienne-jornod\/","title":{"rendered":"Il a transform\u00e9 Galenica, r\u00e9invent\u00e9 la NZZ, puis tout recommenc\u00e9 \u00e0 67 ans (avec Etienne Jornod)"},"content":{"rendered":"\n<p>Etienne Jornod s&rsquo;est forg\u00e9 sa r\u00e9putation en transformant Galenica, un distributeur pharmaceutique traditionnel, en deux soci\u00e9t\u00e9s cot\u00e9es en bourse distinctes, dont l&rsquo;une, Vifor Pharma, a atteint une valeur de march\u00e9 de CHF 16 milliards. Il a ensuite pris la pr\u00e9sidence de la NZZ, rempla\u00e7ant le conseil d&rsquo;administration, nommant un nouveau CEO et un nouveau r\u00e9dacteur en chef, externalisant l&rsquo;impression chez un concurrent, et transformant une institution en difficult\u00e9 en une entreprise de m\u00e9dias num\u00e9riques rentable avec 60&rsquo;000 abonn\u00e9s en Allemagne. Quand ce chapitre s&rsquo;est referm\u00e9, il n&rsquo;a pas ralenti. Il a acquis OM Pharma et a recommenc\u00e9.<\/p>\n\n\n\n<p>La conversation aborde sa philosophie de l&rsquo;entrepreneuriat, qu&rsquo;il estime devoir s&rsquo;appliquer \u00e0 chaque membre d&rsquo;une organisation, y compris le r\u00e9ceptionniste, ses trois piliers non n\u00e9gociables que sont la strat\u00e9gie, les personnes et la communication, et les raisons pour lesquelles la Suisse, avec sa stabilit\u00e9 politique, son acc\u00e8s aux talents et ses portes ouvertes \u00e0 tous les niveaux du gouvernement, reste \u00e0 ses yeux le meilleur endroit au monde pour construire quelque chose.<\/p>\n\n\n\n<p>Cet \u00e9pisode est disponible sur <a href=\"https:\/\/www.youtube.com\/@invest-western-switzerland\/videos\">YouTube<\/a> et <a href=\"https:\/\/open.spotify.com\/show\/3oEHA4iaJSBZ5Qu7saxrqC\">Spotify<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"He Transformed Galenica, Reinvented the NZZ, Then Started Over at 67 (with Etienne Jornod)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_FkyvYhriDA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Cet \u00e9pisode vous est pr\u00e9sent\u00e9 par Swissquote, la premi\u00e8re banque num\u00e9rique suisse, qui combine les services bancaires quotidiens avec des solutions avanc\u00e9es de trading et d\u2019investissement. Pour en savoir plus, rendez-vous sur&nbsp;<a href=\"https:\/\/www.swissquote.com\/fr-ch\/private\">swissquote.com<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode de Getting Serious, Woody s&rsquo;entretient avec Etienne Jornod, l&rsquo;un des dirigeants d&rsquo;entreprise les plus accomplis de Suisse, pour explorer ce que signifie vraiment penser et agir comme un entrepreneur, que l&rsquo;on dirige un g\u00e9ant pharmaceutique, un journal vieux de 250 ans, ou une biotech genevoise acquise \u00e0 l&rsquo;\u00e2ge de 67 ans.<\/p>\n","protected":false},"author":6,"featured_media":38482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1263],"tags":[],"class_list":["post-38486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-getting-serious-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Getting Serious avec Etienne Jornod (Galenica, NZZ, OM Pharma)<\/title>\n<meta name=\"description\" content=\"Dans cet \u00e9pisode de Getting Serious, Woody s&#039;entretient avec Etienne Jornod, l&#039;un des dirigeants d&#039;entreprise les plus accomplis de Suisse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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