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German investor Maguar acquires Vaud-based digital signage leader Navori Labs
19 February 2025

German tech investment firm Maguar has acquired a majority stake in Lausanne-based Navori Labs, a global leader in digital signage software and computer vision solutions, aiming to expand its international market presence.
Digital signage pioneer Navori Labs has entered a new phase of growth following its acquisition by Maguar, a German tech investment firm specializing in B2B software. The majority stake acquisition will allow Navori Labs to strengthen its market position and accelerate expansion across the Americas, Europe, and Asia-Pacific through both organic growth and strategic acquisitions.
Founded in Paris, France, Navori Labs relocated to Western Switzerland in 2006, when CEO Jérôme Moeri began marketing its digital signage solutions internationally. Since 2010, the company has recorded consistent growth, developing an advanced digital signage platform that enables businesses to create, manage, and display multimedia content seamlessly. Navori Labs serves multiple industries, including retail, quick-service restaurants, corporate communications, and transportation, and distributes its solutions through a global network spanning over 150 countries.
The partnership with Maguar will provide resources and strategic expertise to support Navori Labs in expanding its geographic reach and broadening its product offerings. The highly fragmented digital signage market presents significant opportunities for growth, and the acquisition is expected to drive further innovation in computer vision and programmatic digital out-of-home (DooH) advertising.
Matthias Ick, Founding Partner at Maguar, highlighted Navori’s strong market position and innovative capabilities, saying: “Navori Labs is a clear leader in the digital signage industry. We are excited to support its next phase of growth through our expertise, network, and strategic resources.”
Jérôme Moeri, Founder and CEO of Navori Labs, emphasized the alignment between the two companies, noting that Maguar’s investment will help accelerate Navori’s long-term vision. Moeri will remain actively involved in the company’s leadership, ensuring continuity and continued innovation.