Big data specialist ZYTLYN predicts insights for travel demand

ZYTLYN, a Geneva-based start-up that uses big data and machine learning to give companies the ability to optimize critical decision-making through predictive insights for travel demand, has attracted Velocity Ventures as investor.

As the travel and hospitality sector recovers from the pandemic, it is more critical than ever to predict commercial impact and to empower rapid commercial decision making. The proprietary prediction platform developed by Geneva-based start-up ZYTLYN accurately reflects up-to-date data of where and when travelers want to go and their implied willingness to pay, providing travel and hospitality companies granular, actionable predictions of demand patterns, for pricing, revenue management, and sales, to name a few.

Singapore-based Velocity Ventures has recently announced an investment in ZYTLYN. The investment is part ZYTLYN’s second and now closed financing round. Amount and details of the round have not been disclosed.

“The pandemic has changed the way people travel – how and when they plan their trips, where they want to go and how much they want to spend,” said Nicholas Cocks, Managing Partner of Velocity Ventures. “Constantly changing border regulations and factors such as climate change and geo-political shifts are making it harder for companies to accurately forecast demand. We believe that ZYTLYN can be the transformative change to bring control back to systematic and human decision makers.”

A unique platform and technology

By capturing a wide range of relevant signals, ZYTLYN’s platform processes and transforms various disparate signals using machine learning to find up-to-date patterns and correlations and produce predictions. Additionally, contrary to other solutions, clients do not have to replace their existing systems.

“We recognize the deep industry knowledge and network that Velocity Ventures has across Southeast Asia, and we are excited to add them to ZYTLYN’s cap table. Velocity Ventures will help us create meaningful partnerships and accelerate our growth”, concluded Houman Goudarzi, Co-Founder and CEO of ZYTLYN.

ZYTLYN is headquartered at FONGIT and already raised over USD 2.5 million in 2021.