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Eyeware technologies to power AMD applications


11 January 2022

Valais-based deep tech company Eyeware announced a collaboration to provide AMD with its computer vision algorithms and machine perception AI technology.

Expected to be available in the first half of 2022, AMD’s new application Privacy View is powered by Eyeware’s head and eye tracking functionality, which uses proprietary computer vision algorithms and machine learning technology to enable private screen viewing on laptops and PC monitors.

“Past iterations of eye tracking technology involved hardware-based solutions that are too expensive for widespread adoption, or integrated webcam-based solutions that are not reliable” explains Bastjan Prenaj, co-founder of Eyeware. “Our platform-independent human perception AI for webcams and 3D cameras bypasses the need for specialized hardware so that AMD and other companies can integrate reliable and cost-effective head and eye tracking technology into consumer applications.”

The collaboration between Eyeware and AMD follows last year’s release of Eyeware’s first consumer application using the same proprietary head and eye tracking technology included in the AMD Privacy View application.

Head and eye tracking applications for gaming, research, and accessibility industries

The free Eyeware Beam beta app turns a Face ID-supported iPhone or iPad, with a built-in TrueDepth camera, into a precise, multi-purpose, six degrees of freedom (6DoF) head and eye tracking device.

Originally a spin-off of Idiap and following its collaboration with Austrian sensor specialist AMS, the Valais-based company continues to expand access to its head and eye tracking solutions.

The Eyeware Beam software development kit (SDK) provides third-party developers and independent software vendors with a subscription to develop their head and eye tracking-enabled PC solutions with access to tracking data in real-time. Application integrators and developers previously depended on dedicated hardware to enable these functionalities for end-users before the availability of Eyeware’s hardware-agnostic technology.

“Teaming up with AMD provides the best use case to date. We’re pleased to work with AMD to demonstrate that hardware is no longer a barrier to entry for companies creating head and eye tracking applications for gaming, research, and accessibility industries”, concludes Bastjan Prenaj.