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Israeli mobile gaming company Playtika opens new office in Lausanne


10 January 2022

Playtika, a leading mobile gaming company, has opened a new office in Lausanne, which will focus on AI and R&D, partnering closely with Playtika’s AI Lab in Israel.

Founded in 2010 and headquartered in Israel, Playtika is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles.

With a dedicated AI and R&D team in Lausanne since 2019, the opening of the new office will provide room to grow and strengthen its presence in the market as the company continues to expand its team.

Playtika’s AI Lab based in Israel is focused on developing proprietary, AI-powered technology that is a driver of the company’s consistent growth. This in-house technology is a core component of Playtika’s proprietary Boost platform developed to drive automation and constantly optimize the gaming experience at scale, across its entire portfolio of mobile games.

Among the many areas of focus of the team in Lausanne (canton of Vaud) is the development of Natural Language Processing (NLP) tools to further personalize interactions with players across the Playtika portfolio of studios, as well as a focus on Green AI, to help reduce the carbon footprint of AI computations.

A hub for artificial intelligence research and development

“Innovation in AI is essential to Playtika’s success. Switzerland is a hub for artificial intelligence research and development, with many talented data scientists and machine learning engineers driving advancements in the space,” said Omri Shai, Executive General Manager of the Boost platform at Playtika. “Our new office will serve as a second home to our AI Lab in Israel, providing us with room to build upon the talented Playtika team already based there.”

Playtika has continuously expanded in 2021, with a recent entrance into the Design Entertainment space through the acquisition of Reworks Oy, the maker of #2 Design Entertainment app Redecor. Additionally, Playtika has launched Switchcraft globally, a new story-driven Match 3 game. The company now employs about 4,000 people.