A Strong Heritage Through Innovation (Agri&Food in the Canton of Fribourg 7/11)

“Agri&Food in the Canton of Fribourg” is an 11-part video series that delves into the vibrant and evolving agrifood sector of the canton of Fribourg.

“A Strong Heritage Through Innovation” emphasizes the future opportunities for Fribourg’s agrifood sector, particularly through increased collaborations. Krattiger highlights successful partnerships, like the one between Villars Chocolat and Maison Amarella, which exemplify synergistic collaborations enhancing sales and visibility.

The episode underlines the canton’s innovative approach to becoming an exemplary ecosystem in the food sector, attracting diverse actors. The anticipation of Agroscope’s move to Fribourg is also expected to add dynamism to the sector, transforming its agricultural heritage into a strong, innovative identity. Fribourg, with its late industrialization, has managed to balance a leading-edge industrial base with a strong agricultural heritage, now leveraging this duality as a badge of honor through innovation.

From the robust economic impact and innovative strategies to the sustainable practices and collaborative efforts shaping the future of agrifood in the region, each episode of the “Agri&Food in the canton of Fribourg” video series provides unique insights into why Fribourg is fast becoming a leading hub for agrifood and agritech innovation.