Best Of Getting Serious… So Far!

Over the past year of Getting Serious, Woody Wade has sat down with some of the most fascinating minds shaping Switzerland’s economy, science, and culture.

From neuroscientists reversing paralysis to commodity traders who keep the world’s coffee flowing, from AI researchers to festival directors, each conversation revealed something about what makes this country work.

In this compilation, we’ve gathered the moments that stayed with us. Entrepreneurs explaining why Switzerland is the best ground to build something. Scientists describing breakthroughs that began in a Lausanne laboratory. Leaders reflecting on talent as the country’s only true natural resource. And a few lighter moments too, because not everything has to be serious.

Featuring Alexandre Edelmann, John Howe, Alisée de Tonnac, Florence Schurch, Isabelle Chappuis, Martin Naville, Jocelyne Bloch & Grégoire Courtine, Etienne Jornod, Xavier Oberson, Mathieu Jaton, Alexandre Pauchard, Stephan Haferl, Stéphane Garelli, André Hoffmann, and Raphaël Domjan.